Promotional Campaign

Newsday Article New York Times Article

Print Advertising

A National advertising campaign reaches more than 60 million readers through magazines and newspapers, focusing on Architectural Digest and The New York Times, as well as additional Condé Nast publications. In 2010, Show announcements ran in the following Condé Nast magazines:

Bon Appétit • Brides • Details • Glamour • GQ • Lucky • Condé Nast Traveler • Vanity Fair • Vogue • W • Wired

Additionally, 10 million media impressions were garnered through advertising in the following publications:

American Style • American Craft • The Architects Newspaper • ARRAY • artnow • ASID ICON • The Art Newspaper • Boston Magazine's Home & Garden • Cover • HALI (Carpet, Textile, Islamic Art) • Hudson Valley Magazine • In New York • ICON • IDH • New England Home • NY House Magazine • New York Spaces • Westchester Home • Where New York
Banner Ad

Electronic Media

  • archdigesthomeshow.com features Show exhibitors, program information and special events year-round
  • Monthly email updates are sent to an extensive database of designers, architects and past Show attendees
  • HomePortfolio, an online sponsor of the Architectural Digest Home Design Show, promotes the Show via email to their database of 350,000 consumers and trade professionals, and features pre- and post-Show online editorial coverage of the event and its exhibitors
  • Several online media partners supplement the email campaign with updates and information to their combined databases of 50,000+ trade professionals/li>
New York Times Mailer

Direct Mail

  • 50,000+ four-color pieces are mailed to a proprietary list of affluent Architectural Digest subscribers throughout the Northeast region, as well as past Show attendees and MMPI’s extensive trade lists
  • 700,000+ four-color, four-page inserts in the Thursday “House & Home” section of The New York Times in the most affluent subscriber zones in the New York area
newspaper article

Public Relations

  • Exhibitor inclusion in pre- and post-Show press releases, as well as a new products press release, mailed to an extensive media list, including broadcast, print and online publications
  • Targeted outreach to major media outlets to ensure Show coverage (in 2009, the Show garnered over 25 million impressions and was featured in Architectural Digest, The New York Times, The New York Sun, The New York Post, Associated Press, New York Magazine and on WCBS TV and Radio and NY1, among others). Visit www.archdigesthomeshow.com to view the 2009 media clips.
  • Online press room allows exhibitors to display images of their products for the press to download and use for coverage of the show
Direct Mail

Design Industry Outreach

  • Promotion to over 65 local and national chapters of industry associations, including newsletters, calendar listings and Show exposure at monthly meetings and special events
  • Grassroots marketing to the largest New York design firms with customized invitations to principals and their staffs