trade-seminars

Architectural Digest Trade Seminars – Thursday, March 20

Thursday, March 20, 2014 is our trade preview day with seminars geared specifically for the design trade. Architectural Digest hosts this day of programming, sure to engage the design community in a lively dialogue.

All seminars are held in the Jenn-Air Master Class Studio on the show floor. Programs are complimentary, but seating is limited. Programs and speakers are subject to change.

STANDING OUT IN THE
ONE-OF-A-KIND MARKETPLACE
Noon-1 P.M.

Moderator Mayer Rus, West Coast Editor, Architectural Digest, with Greg Klassen, Furnituremaker, Greg Klassen Furniture; Amy Lau, Principal, Amy Lau Design, Inc.; and Sarah Susanka, FAIA, on behalf of Marvin Windows and Doors

Integrating unique pieces into a living space has always been a hallmark of great design. With today's increased focus on craftsmanship and the rise of the "made" movement, how do designers, artisans, and manufacturers stand out from the pack?

Designing in the Age of Connectivity 2-3 P.M.

Moderator Bob Parks, Correspondent for WIRED and Popular Science, with Steve Brown, General Manager, Jenn-Air; Stephen Fanuka, DIY Network & HGTV Million Dollar Contractor; Campion Platt, President,
Campion Platt Interiors Inc.; and Maxime Veron, Head of Product Marketing, Nest

Smart, connected products and mobile technologies are shifting the paradigm for what a state-of-the-art home can be, and evolvingwhat clients demand. From the kitchen and garage to home security and climate control, capitalizing on these next-generation innovations is essential for designers today.

Keynote:
The business of design
4-5 P.M.

Margaret Russell, Editor in Chief, Architectural Digest with Jamie Drake, FASID, Principal, Drake Design Associates; and Alexa Hampton, Owner/ Principal, Mark Hampton LLC

Join Architectural Digest's Margaret Russell and AD100 designers Alexa Hampton and Jamie Drake for an engaging and candid conversation about the business of design. The discussion will focus on the ins and outs of managing your business for growth and success—from branding and client management to operational considerations and financial dos and don'ts.

OPENING-NIGHT RECEPTION 5-7 P.M.

Get ready for an exciting show and network with the design community during this show-wide celebration, presented by Baldwin Hardware. Baldwin helps you to create a signature look that seamlessly blends Baldwin hardware with your design style.

From the premium Prestige series to the handcrafted Reserve collection to the company's crown jewel Estate, there is something for everyone. Toast the opening day with signature cocktails from Crabbies Ginger Beer, from the United Kingdom, and Santa Teresa Rum from Venezuela.

COCKTAILS BY DESIGN 7-10 P.M.

 

Join the who's who of the design industry in celebrating DIFFA'S DINING BY DESIGN.

Enjoy cocktails and hors d'oeuvres, and network with the design community's most influential talents. Tickets are $200 and can be purchased, if available, at the entrance until 4 p.m. on Thursday, March 20.