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THURSDAY, MARCH 6
Design for Dollars • 11 AM–12 PM
This interactive seminar led by Jon Goldman offers strategies to attract new customers, strengthen the loyalty of current clientele and increase referrals, all impacting the bottom line. Jon Goldman is known for ingenious marketing techniques that generate extraordinary results—like a response rate of nearly 50% for the NBA and a 27% response for Häagen-Dazs. Jon’s campaigns have been featured on NBC and CBS and in The Wall Street Journal and BusinessWeek.
Keeping Clients Happy • 2-3 PM
A panel of ASID board members discusses the most effective ways to manage the client/designer relationship. Learn how to improve communication, address difficult topics and the way to say “no,” all while serving client needs.
Keynote • 4-5 PM
How does the credo “form follows function” play out in the current world of architectural, product and interior design? AD 100 designer Alexa Hampton will moderate a group of panelists from different industries discuss how the power of design influences our everyday–from what we drive to where we live.
Panelists include:
Dakota Jackson of Dakota Jackson, Inc.
Gordon Platto of Lincoln
Lori Weitzner of Lori Weitzner Design, Inc.
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 Book Signing with Paige Rense 5-6 PM
Meet Architectural Digest editor-in-chief, Paige Rense, as she signs copies of the new book Private Views: Inside the World's Greatest Homes.
Panelists include:
Judy Sheridan, Sheridan Interiors, Inc.
Linda Blair, The Blair Interiors Group Ltd.
Susan Arann, American & International Designs
John Elmo, Elmo Designs Group Ltd.
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THURSDAY, MARCH 6 • 6:30-9 PM
Join us for a festive evening of cocktails and hors d’oeuvres, while perusing the finest home furnishings. Tickets are $150 with all proceeds benefiting The Alpha Workshops, the only not-for-profit organization in the United States that trains and employs people living with HIV/AIDS in the field of decorative arts.
The company empowers low-income New York artists by teaching them marketable skills in a flexible, supportive environment that addresses the unique medical, emotional and socioeconomic needs of HIV-positive individuals. Alpha’s highly regarded design studio, staffed completely by graduate trainees, is a valuable resource for handcrafted wallpapers, hand cast lamps, on-site custom painting and decorative finishes.
For tickets, please call 212.594.7320 or click here to purchase online.
to benefit
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